You already have GA4.
You already have ad platforms.
You probably already have dashboards.
But each tool shows its own version of success.
So when revenue drops, you’re stuck:
comparing screenshots
defending numbers
explaining symptoms instead of causes
See exactly where revenue is leaking
Understand whether the problem is marketing, site, or product
Stop blaming the wrong channel
Walk into meetings with one clear explanation
Use the same process every time performance drops